Marketing
- To promote the expansion of the export trade in padi,
rice and other products derived from rice.
- To facilitate the export of padi, rice and rice
by-products.
- To establish mechanisms and systems to assist rice
producers to export and for that purpose provide assistance in negotiating and entering
into contracts.
- To engage in marketing research and
analysis pertaining
to export potential for rice.
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On
the domestic level both white rice and parboiled rice are consumed in Guyana. Parboiled
rice produced is consumed locally, primarily by the East Indian populace in the rural
areas. The demand is, however, greater for white rice because of its use in both the urban
and rural areas.
Rice
is distributed by millers to processors, supermarkets and other retailers from whom the
final consumer can purchase.
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Prior to any export being made the exporter should submit the contract documentation,
prepared along guidelines set by the Guyana Rice Development Board, for inspection and
monitoring with respect to:
- The prices
- The appropriateness of payment terms, and arrangements
- The quality and quantity of product to be
exported
- Documentation
With respect to the quality of product to be
exported, the exporter must be deemed to be a bona-fide producer of
that quality product in quantity adequate to meet his contractual
obligations.
During the marketing year of January -
December 2000, Guyana exported 207,638 metric tonnes of rice valued approximately US$ 51.8
million. This does not compare very well with previous years and the reasons for this drop
in both quantity exported and revenue earned, can be undoubtedly attributed to, the
following:
- Flooding during the year.
- Reduction in acreage planted, and therefore harvested.
- Continued decline in world market prices.
- Unfair competition from subsidised rice programmes such as PL480 in Jamaica.
- Refusal of Trinidad and Tobago to implement CARICOM Rice Standard with a view to purchasing parboiled rice from extra-regional sources.
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The following marketing statistics are available:
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According to the GRMEDA annual report for 1998 the President of GRMEDA
stated "As we move into the next millennium and the forces of globalisation and trade
liberalisation take hold in our world we will gradually (hopefully) lose our preferential
access to both the European and CARICOM markets. It is therefore absolutely essential for
our local; industry to develop new markets in areas of the worlds where we do not one
enjoy preferential; access, but where we may have a comparative advantage over other rice
producing countries.
Some countries in the Caribbean, outside of CARICON, such as Haiti and the
Dominican Republic and some of the countries of South and Central America , such as
Colombia, Peru and Honduras (to name a few) are all potential markets for Guyanas
rice. Although these countries are traditional American markets, we can compete favorably
in them once we keep the cost of producing our rice competitive.
If the milling sector is to become truly internationally competitive in
the future we must reduce our cost of production both in the field as well as in the mills
and we must start now to access new non-preferential markets with the intention of
maintaining these markets permanently,
We must also try our best to preserve our access to our preferential
markets of CARICOM and the EU, since this will give us the breathing space necessary to
become truly internationally competitive".
References
Dr.Peter de Groot B.Sc., DVM, President's
Report, Guyana
Rice Millers & Exporters Development Association Ltd, Annual Report 1999.
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